gucci chinese new year
gucci chinese new year

The Pig Receives a Luxe Makeover for Chinese New Year

25 Jan 2019|By Luxury London

Gucci's new piglet-packed campaign leads our edit of accessories for Chinese New Year, which falls on 5 February 2019

2019 is the Chinese New Year of the Pig, the 12th and final cycle of animals in the Chinese Zodiac. According to folklore the Jade Emperor, who had ruled heaven and earth wisely for a long time, was curious to visit earth as he had never set foot on it personally. Spurred on by his imagination, he summoned all of the animals to visit him in heaven. They duly turned up – apart from the pig. Just as the Emperor was about to call it a day, a squeal was heard and it tottered in. The pig had apparently grown peckish during the race and stopped at a feast, before promptly falling asleep. And that is how the pig became the 12th and last animal of the Zodiac cycle.

Noted for their generosity, wealth and happy demeanour, pigs are now living the high life. From celebrity micro-pigs to diamond pigs, never before has there been so much so much attention from snout-to-trotter.

You maybe can’t make a silk purse of a sow’s ear (as the old saying goes), but you can make a capsule collection inspired by the farmyard animal. In celebration of Chinese New Year, Gucci has gone whole hog with a pig-inspired campaign, while Harry Winston, Dior and Jacquet Droz have also released limited-edition pieces.

There aren’t many sartorial rules to Chinese New Year, but here are some words of advice: wear plenty red for luck; accessorise with gold to bring prosperity and last but not least, the more pigs the better.

Animalier Pig Diamond Ring, Roberto Coin, £16,000,

L.U.C XP Urushi Year of the Pig, £19,000, Chopard,

Mr Pig Earrings, Tessa Packard, £4,500,

Chinese New Year Miniature Set, Acqua di Parma, £48,

Palais Tsarskoye Selo Red Locket, Fabergé,

Chinese New Year Premier Automatic, Harry Winston, POA,

Chinese New Year Toile de Jouy Book Tote, Dior, £2100,

Fiorever Necklace, Bulgari, £3850,

Mens Piglet Wool Cardigan, Gucci, £980,

Petite Heure Minute Pig, Jaquet Droz, POA,

Pink Crossbody in Leather, Tod’s, £670,

Book Clutch Zodiac, Wendy Yu x Olympia Le-Tan, £1215,

Quattro Pig Astronaut Bag, Moynat, POA,

If Pigs Could Fly Bag, Radley, £249