Black Friday 2024: The luxury deals worth investing in
Some bargains are just too good to miss – and we’ve found the fashion, beauty and jewellery brands offering the very best
All products are chosen independently by our editors. Luxury London may earn commission on items purchased.
Black Friday. Once a glorious celebration of modern capitalism, it’s become a little divisive over the past few years. Spirits dampened by growing awareness of the damage overconsumption is doing to our planet, it’s no surprise that many brands (and consumers) are turning their backs on the biggest shopping day of the year. Then again, Christmas is just around the corner and, if you’re going to buy gifts anyway, why not get them at 20, 30 or 40 per cent off?
Like most indulgences, Black Friday is best approached in moderation. If a company is known to be ethically dubious now is not the time to abandon your morals in favour of low prices and, if a deal seems too good to be true, it probably is. But, if you genuinely love something (or plan to gift it to someone who will) then we’re all for a bit of savvy shopping.
From fashion and beauty to jewellery and accessories, read on for our guide to the best Black Friday luxury deals.
Black Friday Fashion deals
Whistles
From 22 November to 2 December 2024, London-based fashion brand Whistles will be offering 20 per cent off its entire collection. As well as its chic everyday separates, stylish work attire and upmarket casualwear, Whistles’ new Christmas capsule collection offers up shimmering party season pieces that will have you dazzling on the dancefloor at every festive celebration. New season designs at last season’s prices? Can’t say fairer than that.
Liberty London
Famed London department store Liberty will be offering 30 per cent off selected fashion, homeware and jewellery and 20 per cent off beauty both in-store and online. The promotion includes its iconic Liberty print fabrics and brands such as Augustinus Bader, Rixo and Barbour.
Farfetch
Online luxury fashion destination Farfetch is promising some serious bargains this Black Friday thanks to an extra 20 per cent off everything already in its (pretty impressive) sale. With cult accessories from Paris Texas, office classics from Ganni and party pieces from Balenciaga and Rebecca Vallance included in the offering, you'll be spoilt for choice.
Nadine Merabi
If it’s serious partywear you’re after, look no further than Nadine Merabi. This purveyor of all things sequinned and feathered will be offering up to a massive 60 per cent off selected styles on its website. The perfect excuse to stock up on feathery pyjamas and glitzy going-out gear.
Away That Day
If winter sun awaits, allow us to point you in the direction of Away That Day. This sustainably-minded swimwear brand will be offering up to 30 per cent off practically everything on its website, including a huge array of beachwear, bikinis and swimsuits, when using code SITEWIDE30. Time to book that getaway.
John Lewis
John Lewis will be offering literally thousands of deals across its full range this Black Friday, including up to 20 per cent off children’s clothes and toys, £150 off kitchen appliances, 20 per cent off home and tech, 20 per cent off beauty and 20 per cent off fashion. We could list them all but it would be much quicker if you just visited johnlewis.com.
Black Friday Beauty deals
Miller Harris
Discover your new signature scent with 20 per cent off everything at high-end perfumer Miller Harris. There’s a lot on offer so we fully advise popping into the brand’s Covent Garden or Monmouth Street boutiques to check out the range in person.
Sephora
Following its relaunch in the UK last year, Sephora is offering beauty fans up to 25 per cent off some of its best-selling brands across skincare, makeup, fragrance and haircare this Black Friday and Cyber Week, along with free gifts and extras on select products. Participating labels include Elemis, Dior, Olaplex, Fenty Beauty and Sunday Riely.
Charlotte Tilbury
From 19 November - 3 December 2024, MUA-founded brand Charlotte Tilbury will be offering up to 40 per cent off its range of celebrity-approved beauty products, alongside a series of gifts and surprises. Until 27 November, receive a free full-size Pillow Talk Airbrush Flawless Lip Blur, Pillow Talk Beauty Light Wand and a full-size Charlotte’s Magic Body Cream when you spend over £180, as well as taking 40 per cent off the brand's sell-out skincare and makeup kits. From 28 November - 3 December, meanwhile, Charlotte Tilbury is offering 20 per cent off every order, rising to 25 per cent on orders over £100 and 30 per cent for orders over £150.
Black Friday Jewellery Deals
Loveness Lee
Start curating your shopping basket now – from 22 November London-based jeweller Loveness Lee will be offering 20 per cent off her entire range of covetable gold vermeil, pearl and lab-grown gem jewels. Can't wait until then? Sign up to the Loveness Lee newsletter to gain access to the sale from 18 November. Trust us when we say the brand’s Alphabet earrings make for the best personalised gifts.
Chupi
Chupi Sweetman’s heirloom-worthy pieces will be offered at up to 20 per cent off from 25 November but sign up for early access now and you’ll be privy to discounts from 22 November, giving you first dibs on the brand’s heirloom-inspired diamond jewellery, stunning emerald designs and engagement rings (should you be planning on popping the question). Savings and VIP treatment? We’re sold.
Missoma
For something more everyday, head to demi-fine jewellery label Missoma, which will be taking up to 40 per cent off everything from 26 November - 3 December, with 24-hour early access when you sign up to its newsletter. With discounts available on the brand's popular Harris Reed collection, and with its stackable rings and layering necklaces selling like hotcakes, don't sit on this one.
Laura Bond
Demi-fine jewellery specialist Laura Bond is offering up to 25 per cent off her entire collection this Black Friday. Designed with everyday wear in mind, among the selection will be styles from Bond's stunning stacking earring range, her chain necklaces and pendants, plus her extensive range of pieces designed for less common ear and body piercings. If you have alternative jewellery tastes but aren't willing to compromise on style, this is the brand for you.
