Black Friday. Once a glorious celebration of modern capitalism, it’s become a little divisive over the past few years. Spirits dampened by growing awareness of the damage overconsumption is doing to our planet, it’s no surprise that many brands (and consumers) are turning their backs on the biggest shopping day of the year. Then again, Christmas is just around the corner and, if you’re going to buy gifts anyway, why not get them at 20, 30 or 40 per cent off?
Like most indulgences, Black Friday is best approached in moderation. If a company is known to be ethically dubious now is not the time to abandon your morals in favour of low prices and, if a deal seems too good to be true, it probably is. But, if you genuinely love something (or plan to gift it to someone who will) then we’re all for a bit of savvy shopping.
From fashion and beauty to jewellery and accessories, read on for our guide to the best Black Friday luxury deals.
Black Friday Fashion deals
Famed London department store Liberty will be offering 30 per cent off selected fashion, homeware and jewellery and 20 per cent off beauty both in-store and online. The promotion includes its iconic Liberty print fabrics and brands such as Augustinus Bader, Rixo and Barbour.
Luxury retailer Matches Fashion is hosting a friends and family shopping event during Black Friday and Cyber Monday promising 30 per cent off selected items across fashion, accessories and homeware when using code MATCHES30. Highlights include Jacquemus bags, Tom Ford shoes and Emilia Wickstead dresses.
Offering a truly vast array of offers this Black Friday, famed Knightsbridge store Harvey Nichols will be offering up to 30 per cent off across its men's and women's fashion and accessories, kidswear, homeware, beauty, and food and wine ranges this year. Time to start stocking up on those Christmas gifts.
Mr Porter's edit of luxury menswear runs the gamut from elevated staples to fashion-forward pieces from some of the most coveted designer houses in the world – and for Black Friday 2023, it's offering them at a 30 per cent discount. There are deals across brands including Thom Browne, Axel Arigato, Tom Ford, Incotex and much more.
On top of its usual array of discounts, The Outnet will be taking an additional 25 per cent off everything on site this Black Friday. Just pop in code BLACKFRIDAY at checkout for exceptional discounts across brands including Valentino, Oscar de la Renta and Zimmermann.
In the market for a new pair of frames? Luxury eyewear brand Taylor Morris is offering 25 per cent off its full collection of optical and sunglasses both in-store and online – and we all know there's never a bag time to buy a great pair of sunnies.
Online luxury fashion destination Farfetch is promising some serious bargains this Black Friday thanks to an extra 20 per cent off everything already in its (pretty impressive) sale. With cult accessories from JW Anderson, office classics from Ganni and party pieces from Balenciaga and Lanvin included in the offering, you'll be spoilt for choice.
Starting on 20 November, Maje will be discounting key styles by up to 40 per cent, with an extra 10 per cent off when you buy two or more times, so now is the time to stock up on its quintessential cool girl pieces. We’ll see you in the queue for oversized denim, chic dresses and wear-forever knitwear.
If it’s serious partywear you’re after, look no further than Nadine Merabi. This purveyor of all things sequinned and feathered will be offering up to a massive 50 per cent off selected styles on its website until 28 November.
Away That Day
If winter sun awaits, allow us to point you in the direction of Away That Day. This sustainably-minded swimwear brand will be offering up to a mammoth 50 per cent of a huge array of beachwear, bikinis and swimsuits. Time to book that getaway.
John Lewis will be offering literally thousands of deals across its full range this Black Friday, including 30 per cent off children’s clothes and toys, 40 per cent off kitchen appliances, 15 per cent off Chanel Beauty and 20 per cent off fashion. We could list them all but it would be much quicker if you just visited johnlewis.com.
Black Friday Beauty deals
Discover your new signature scent with 20 per cent off everything at high-end perfumer Miller Harris. There’s a lot on offer so we fully advise popping into the brand’s Covent Garden or Monmouth Street boutiques to check out the range in person.
Following its relaunch in the UK last month, Sephora is offering beauty fans up to 50 per cent off some of its best-selling brands this Black Friday and Cyber Week. Participating labels include Elemis, Medik8, By Terry and Sarah Chapman.
Save 30 per cent on Green People’s full range of organic skin and haircare using code BLACK30 before 28 November. Spend more than £75 and you’ll receive one free gift, and if your order is worth more than £125, you'll receive two free gifts. The gifts change everyday so keep checking back to see if your favourites are on offer.
Black Friday Jewellery Deals
Start curating your shopping basket now – from 24-27 November London-based jeweller Loveness Lee will be offering 20 per cent off her entire range of covetable gold vermeil, pearl and lab-grown gem jewels. Can't wait until then? Sign up to the Loveness Lee newsletter to gain access to the sale from 23 November. Trust us when we say the brand’s Alphabet earrings make for the best personalised gifts.
Chupi Sweetman’s heirloom-worthy pieces will be offered at up to 20 per cent off from 24 November but sign up for early access now and you’ll be privy to discounts from 21 November plus first dibs on the brand’s new Black Diamonds Collection. Savings and VIP treatment? We’re sold.
For something more everyday, head to demi-fine jewellery label Missoma, which will be taking up to 40 per cent off everything on Black Friday. With discounts available on the brand's popular Harris Reed collection, and with its stackable rings and layering necklaces selling like hotcakes, don't sit on this one.
Lark & Berry
Lab-grown diamond specialist Lark & Berry is offering up to 50 per cent off select fine jewellery collections this Black Friday. Among the selection will be styles from its stunning Eclipsis range, while there's also 20 per cent off engagement rings and special deals on its fine jewellery piercing range. You'll need to be a Lark & Berry member to take advantage of the offers but signing up is free and easy.