
The best maternity jeans
Meet the brands offering chic designs for mothers-to-be who aren't willing to sacrifice personal style
All products are chosen independently by our editors. Luxury London may earn commission on items purchased.
As any mum-to-be will tell you, good maternity jeans are actually rather difficult to find. I spend my days compiling shopping edits, covering everything from fashion to beauty and homeware, and usually find myself overwhelmed by the sheer number of options when trying to pick out the very best.
When it came to finding the best maternity jeans, however, I was surprised to discover quite the opposite. Turns out there isn’t such an endless choice. What I did find, however, is a handful of brands that truly understand what expectant mothers need, catering to all bumps and design preferences without compromising on style.
Jeans are arguably one of the most universally worn, most versatile and hardest-working pieces in any wardrobe, and pregnancy shouldn’t change that. Brands such as Isabella Oliver and Ilouity offer denim with comfort-focused details, meaning no uncomfortably tight waistband sitting below your bump or makeshift hair tie fastening. Whether dressed up with an oversized shirt or worn with a simple T-shirt, the best maternity jeans let mothers-to-be keep wearing the wardrobe staple they know and love.
While I’m not and never have been pregnant myself, every style featured below has been carefully researched and selected for its design, comfort and effortless sophistication.
Isabella Oliver
London-based brand Isabella Oliver offers a wonderful selection of maternity clothing, designed for effortless and easy everyday dressing. Sustainability lies at the heart of the brand, with pieces created for longevity and designed to be reworn beyond a single pregnancy. Save them for your next or pass them on to a friend when you’ve had your use out of them. Cut from organic denim with just the right amount of stretch, choose from its collection of comfortable, contemporary jeans – from wide-leg jeans, designed to sit comfortably beneath the bump, to a boyfriend style featuring a supportive bump panel for added coverage.
Ilouity
Scandinavian label Ilouity is another maternity brand that mothers-to-be should have on their radar thanks to a denim offering that is timeless, flattering and easy to wear throughout every stage of pregnancy. Available in straight and wide-leg options, as well as various classic colourways, add to your wardrobe for everyday comfort from the first trimester to postpartum.
Paige
While LA-based brand Paige is not exclusively pregnancy-only, it applies just as much thought and detail to its maternity options as to its beloved everyday jeans. Signature styles are updated with discreet stretch panels that grow with your body. Look to the Cindy silhouette for a slim, streamlined fit finished with edgy frayed hems, or the Anessa design, delivering a relaxed wide-leg cut in a vintage-inspired khaki wash.
7 for all Mankind
Likewise, while 7 For All Mankind doesn’t specialise solely in maternity wear, its pregnancy denim offering is surprisingly impressive. Pick from straight-leg or bootcut shapes in an endlessly wearable and versatile black wash which pairs well with baggy or fitted tops depending on your aesthetic. Each pair features a supportive high-rise panel to cover your bump, focusing on both form and function right up until birth.
Ripe
A dedicated pregnancy and postpartum clothing brand, Australian-founded Ripe offers elegant and comfortable pieces for the duration of your nine months. Offering maternity denim that doesn’t look like maternity denim, each style features a barely-there elasticated waistband, hidden adjusters or elastic inserts to grow alongside your bump, so there is no need to skimp on style. Choose from light to dark washes in varying leg silhouettes for an easy addition to your maternity wardrobe.
Bae. The Label
Bae. The Label, which has been around for more than 10 years now, aims to create maternity clothing that women genuinely want to wear and makes them feel good. Extending into denim, its jeans collection not only looks good but will make mothers-to-be feel comfortable and confident in their changing bodies. Whether flared, cropped, straight-leg, skinny or wide-leg – yes, it has it all – choose from an array of different styles and colourways. Many styles are available in both over-the-bump and under-the-bump designs, allowing wearers to choose the fit that feels best for them.


















