The AW25 Trend Report
Your essential guide to the fresh-off-the-runway looks shaping our wardrobes this season
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Thanks to the combined effects of blink-and-you’ll-miss-them TikTok trends, endless high street drops, and a plethora of collaborations and capsule collections, it has seemingly never been harder to keep up with the latest, hottest and most exciting launches in fashion. And, if you’re feeling a little exhausted by it all, you’re not the only one. On Prada’s AW25 runway, Miuccia Prada and Raf Simons made a pitch for, as the eponymous designer put it, a “liberating instinct” for freedom from the algorithms and artificial intelligence increasingly encroaching on our lives.
‘Raw Glamour’, as the pair named their collection, was the answer – and plenty of other designers followed suit, offering up highly covetable pieces that made the case for the high fashion runways still being the best place to discover the most creative, artistic and, above all else, stylish trends of the season. So, what will we all be wearing this season? Here’s our guide to the AW25’s essential trends…
Eccentric layering
Etro
Roksanda
Found yourself in yet another I-have-nothing-to-wear quandary? Take your cues from the AW25 trends and wear everything you own, at once. Termed variously grandmacore, modern frump and, my personal favourite, eccentric layering, this look is all about bold, unrestrained personality. For inspiration look to Roksanda, Miu Miu, Louis Vuitton and SS Daley. Clash colours and patterns, wear dresses over trousers, pair your favourite fluffy cardigan with a pencil skirt or floor-length dress. Anything goes – as long as it doesn’t really go.
Collina Strada
Ganni
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Hourglass tailoring
Sportmax
McQueen
After a slew of seasons of nonchalant oversized tailoring, a new mood has come over the cutters at fashion’s most famous houses. For AW25, tailoring is all about nipped waists, strong shoulders and exaggerated hips that create a classic hourglass silhouette. The vibe is Dior’s iconic Bar jacket but made modern. At Sportmax, this meant long, lean lines and a monochrome colour palette (shoes and gloves included). For McQueen, it was a cropped double-breasted blazer worn over voluminous lace. And at Tom Ford, it was all about masculine energy leant a little sexiness with the absence of a shirt. Powerful and undeniably feminine, this is an office look I can get behind.
Tom Ford AW25
Carolina Herrera
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Fabulous faux fur
Etro
Fendi
Perhaps it’s the tough political climate, perhaps it’s the realities of climate change and our newer, harsher winters, but designers fell for the supremely soft and warming embrace of faux fur this season. Coats are the obvious way into this trend – and you’ll find them everywhere from sleek mink styles at Gucci and Burberry, to fluffy shearling at Gabriela Hearst, and shaggy pastel hues at Michael Kors – but why stop there? Fendi and Ferragamo also adorned bags with fuzzy fur, while Simone Rocha offered up an entire shift dress made from this most opulent of fabrics.
Michael Kors
Mithridate
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Checkmate
Ami
Burberry
British countryside chic seems perennially on trend and this season the vibe was channelled almost exclusively through tweedy checks. Burberry, of course, led the charge here with cosy matching coat and scarf sets, while Michael Kors and Zimmermann tapped into the trend with offbeat takes on classic countryside skirt suits. At Patou, Ami and Louis Vuitton, meanwhile, checks took on a more lumberjack tone, blown up for maximum effect and presented on oversized coats, mismatched knitwear and draped skirts.
Patou
Louis Vuitton
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Draped coats
Toga
Ferragamo
Step away from your puffer jacket. While there is a time and place for voluminous outerwear (to and from the gym, as far as I’m concerned), this season’s chicest coats take on a softer, more cocooning appeal. Presented with flowing lines and scarf detailing at the likes of Ferragamo, Max Mara, Lanvin and Louis Vuitton, keep the colour classic (greys and olive greens ruled) and let the silhouette do the talking. Need something for party season? Carolina Herrera’s sweeping floor-length cape is just the thing.
Carolina Herrera
Louis Vuitton
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Leather and lace
Fendi
Stella McCartney AW25
When it comes to texture, the AW25 trends offer a choose-your-fighter battle between tough-as-nails leather and sweetly romantic lace. Opt for the former and look to Fendi’s mid-century inspired leather tailoring, Gabriela Hearst’s punky dresses and skirts, and Victoria Beckham’s oversized but whisper-soft take on the leather jacket, all rendered in shades of cognac, burgundy and classic black. Lace, meanwhile, takes on a boudoirish appeal, used as a barely-there cover up for sheer looks at McQueen and Chloé, worn skintight as trousers at Stella McCartney and trimmed on to negligee-style gowns at Dior and Louis Vuitton. My advice? Invest in both and mix and match as the mood takes you.
Bora Aksu
Gabriela Hearst
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Bring on the belts
Zimmermann
Simone Rocha. Image: Ben Broomfield
The humble belt takes centre stage as the accessory du jour this season – but don’t think your trusty black or brown leather favourite is going to cut it. Instead, the AW25 trends dictate finding new and unusual ways to style them. At Jil Sander, Michael Kors and Louis Vuitton, wide belts were knotted at the waist and left long and swaying; at Christopher Esber and Schiaparelli multiple belts were layered for a statement look; Gucci, Zimmermann and Dries Van Noten, meanwhile, opted for oversized, waist-sculpting styles. My favourite? Simone Rocha. Ever the innovator, the British designer hung her chain belts with charms and padlocks making the case for belts as the new bags.
Jil Sander
Max Mara
