
Everything you need to know about the AW25 fashion month
Whether you’re an avid fan or a casual onlooker, if you happen to live in New York, Paris, Milan, or London, the biannual fashion month can be hard to ignore. For two weeks every year, a travelling pack of preening fashion peacocks appears wearing seasonally inappropriate clothes and, invariably, stopping traffic in order to get the perfect ‘casually-strolling-across-the-road-to-the-shows’ IG snap. In fact, it can be easy to forget that the real action of the AW25 fashion month will be taking place, not on the street, but on the runways.
But what a month it promises to be. Alongside the usual whirlwind of shows, parties, events and celebrity-spotting opportunities, whether you’ve nabbed yourself a front-row ticket or will be observing from afar, there’s going to be plenty to talk about. So which are the shows not to miss, whose names are being whispered about in the seemingly never-ending revolving door of creative directors, and who are the hot young designers to know about now? We’ve got the lowdown on everything you need to know about the AW25 fashion month.
New York Fashion Week, 6-11 February 2025

NYFW is going to be, if nothing else, interesting. The first fashion week under a new Trump presidency was always going to attract eyeballs — will we see a repeat of last year’s incredibly cringeworthy MAGA fashion show? One can only hope — but throw in some reckless abandon with international tariffs (Trump has yet to announce any on Europe but, suffice to say, if you’re an American after a Chanel handbag, you may want to buy sooner rather than later) and it will be interesting to see how US designers respond to their national leader’s increasing isolationism and potential economic hobbling of their businesses.
In an appropriately Trumpian move, NYFW has already caused something of a stir thanks to the CFDA (the USA’s equivalent of the British Fashion Council) going back on a unanimous decision made by the four leading fashion ruling bodies to shift fashion month back a week to leave a bigger gap between the AW25 shows and Haute Couture Week and Pitti Uomo. The upshot is a nine-day gap between the New York and London shows and a fashion month which runs from 6 February all the way through to 11 March. Protein shakes at the ready, fashion editors, you’re going to need some stamina for this one.
On the runways, however, there’s lots of looks forward to. Calvin Klein will be showing for the first time since 2018, with new creative director Veronica Leoni unveiling her debut collection the American legacy brand, while NYFW sweetheart Christopher John Rogers will be returning to the schedule after a five-year hiatus, as will Norma Kamali — making a surprise comeback after a decade away from the shows. Notably absent this season, however, are Proenza Schouler, following the announcement that founders Jack McCollough and Lazaro Hernandez would be stepping down as creative directors at the brand, and Ralph Lauren, which will likely do its own off-schedule spectacular.
London Fashion Week, 20-24 February 2025

Burberry SS25

Simone Rocha SS25. Image: Ben Broomfield
Traditionally the home of some of the world’s most exciting and progressive emerging designers, thanks to the support of schemes like the BFC’s Newgen programme, London Fashion Week is often the busiest of the month. AW25 promises to be no different with the first major day, Friday, offering up no fewer than 20 different events. New names to look out for include Talia Byre, George Keburia, Mirthridate and Abigail Ajobi — most of which are joining the official schedule for the first time after hosting satellite events for the past few seasons.
As has become the norm, LFW will be opened by Harris Reed (keep your eyes peeled on socials, he always puts on a show) and closed by Burberry, which will be launching its new ‘Burberry Forward’ era as part of a long-term plan to pull itself out of the financial mire. Elsewhere, LFW stalwarts JW Anderson, Roksanda, Erdem and Simone Rocha will provide the tentpole shows for a schedule that also features rising star names such as Labrum London, Connor Ives, Tolu Coker and Dilara Findikoglu.
Milan Fashion Week, 25 February – 3 March 2025

Fendi SS25

Gucci SS25
Milan Fashion Week promises to start with a bang thanks to an opening show from Gucci, which will be presented by the Gucci design team after the surprise departure of creative director Sabato de Sarno in February, with a schedule packed with heavy hitters including Prada, Max Mara, Fendi, Versace and Armani. Don’t miss Lorenzo Serafini’s first show as the official creative director of Alberta Ferretti, replacing the brand’s namesake designer, as well as London-based designer Susan Fang’s first outing under the ‘Supported by Dolce & Gabbana’ programme.
Elsewhere, Onitsuka Tiger is a must-watch for forward-thinking streetwear while Ferragamo, Missoni and Tod’s promise old-school Italian elegance. Really only in it for pure spectacle? Philipp Plein, Moschino, Ferrari and Etro always put on a show you won’t forget in a hurry.
Paris Fashion Week, 3-11 March 2025

Thanks to the antics of NYFW, the Paris shows are still so far away that the FHCM hasn’t even published an official schedule yet. What we can be sure of, of course, is that Chanel will put on a show-stopping display at the Grand Palais and Dior, Louis Vuitton, Givenchy, McQueen and Valentino will be major talking points.
Over at Tom Ford, Haider Ackermann will be showing his first collection as creative director of the American brand, while the British contingent will, as usual, be represented by Victoria Beckham and Stella McCartney (always a must-see for the star-studded front rows alone). The most prestigious of the four fashion weeks, we’ve barely even scratched the service of the global names on the schedule, so also keep your eyes peeled for the latest from Miu Miu, Hermès, The Row, Alaïa, Balmain, Saint Laurent, Giambattista Valli, Off-White and Chloé.
Read more: The most spectacular looks from the Spring 2025 Couture Week