Gucci Lunar New Year collection

Lunar New Year 2025: Luxury gifts for the Year of the Snake

17 Jan 2025 | | By Cordelia Aspinall

Welcome a year of wisdom and good fortune with these snake-inspired gifts

All products are chosen independently by our editors. Luxury London may earn commission on items purchased.

29 January 2025 will officially herald the start of the Year of The Snake. Lunar New Year, also known as Chinese New Year, is celebrated by cultures across the globe for 15 days and, as tradition, each new year corresponds to an animal in the Chinese zodiac. This year is signified by the snake. A symbol of wisdom, charm, transformation and elegance, the snake represents a positive year ahead with good fortune, growth and rebirth. A time for joy and celebration, Lunar New Year is also an occasion for gifts that symbolise prosperity, luck and blessings. 

This year, the snake motif has been adopted by fashion, jewellery, watch and beauty brands, each of whom has created dedicated Year of the Snake limited editions to help you ring in the Lunar New Year in style. From snake motif embroidered clothing to intricate mystical earrings and timepieces, delicious festive treats and an abundance of red – a colour that represents luck, joy, and happiness in Chinese culture – here’s our pick of the best Lunar New Year gifts. 

Lunar New Year Gifts for Men

Gucci GG Oxford cotton shirt

Gucci’s classic Oxford shirt has been decorated with snake motifs to celebrate the Lunar New Year. Cut in light blue cotton with the mystical creature printed all-over in blue and red tones, don this shirt for your New Year celebrations or wrap it up for the perfect fun-but-chic gift.

£800
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Maharishi Year of the Snake long-sleeve T-shirt 

Experts in men’s streetwear, Maharishi offers up a new season Year of the Snake T-shirt to honour the Lunar calendar celebrations with an everyday staple. Made from 100 per cent cotton, the long-sleeved design features custom snake artwork and ‘Year of the Snake’ emblazoned across the chest, alongside the signature brand logo.

£109
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Paul Smith Year of the Snake embroidered sweatshirt

Paul Smith has designed the perfect sweatshirt for a simple but effective nod to the Lunar New Year. A grey-marl tone cut from organic cotton, the sweatshirt is embroidered with a colourful, cartoon-style snake on the chest for a fun but subtle look. A relaxed fit with a ribbed collar, cuffs and waistband, wear with jeans for a low-key festive style. 

£250
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Gucci Re-Web trainers

Cool and contemporary, Gucci’s signature Re-Web trainers feature the brand’s heritage stripe, the GG monogram, and for Lunar New Year, intricate snake embroidery. Made in Italy for the modern man, gift to your partner, dad, brother or friend (or yourself) to ring in the New Year in style.

£865
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Burberry B Snake Bifold wallet 

Upgrade his wallet for the New Year with Burberry’s bifold design. Made from 100 per cent leather in a peat tone, the wallet is embroidered with a B snake motif to celebrate the Year of the Snake. With eight card slots, two slip pockets and a note compartment, it makes an ideal gift for men on the go, and can be personalised on the inside for a special touch.

£390
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Kiehl’s Lunar New Year Ultra Facial Cream

This year, Kiehl’s has collaborated with Tokyo-based art director, designer and graphic artist Okuyama Taiki to bring a limited-edition snake design to its famous Ultra Facial Cream. Open the flamboyant pot and treat yourself (or others) to up to 72 hours of hydration with the lightweight, non-greasy formula promising to soften and smooth the skin.

£65
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Barbour Solar Transport waxed jacket

In celebration of Lunar New Year, Barbour has released a capsule collection inspired by Chinese tradition and festivities. Must-haves include the Solar Transport jacket, a reimagining of the iconic style, made from the brand’s signature waxed cotton, lined with a statement red tartan for good luck and complete with a Barbour Lunar New Year pin badge.

£289
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Fendi Eyes Lunar New Year baseball cap

Launched to mark Lunar New Year and the fashion house’s centenary, the Fendi Eyes cpsule collection presents striking pieces inspired by the brand’s signature ‘monster eye’ design. This baseball cap in black FF jacquard features yellow Fendi Eyes embroidered on the front. Playful and daring, it makes the perfect gift for men who are experimental and bold with their style. 

£470
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Lunar New Year Gifts for Women

Lalage Beaumont Banderole silk ribbon scarf

British luxury brand Lalage Beaumont has designed a special edition Banderole ribbon scarf to celebrate Lunar New Year 2025. Crafted from 100 per cent silk in a prosperous red colour, it is illustrated with gold and black motifs of snakes, orchids and lucky Chinese symbols. The perfect gift to tie around bag handles, wear in her hair or as a belt for a touch of vibrancy.

£95
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Kenzo Lunar New Year embroidered jumper

This cherry red jumper is sure to make a statement at New Year festivities. A bold colour featuring a large snake motif trimmed with gold-tone beads, wear throughout the celebrations to stay on-theme. Pair with jeans for a cool off-duty look.

£550
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Muihood Good Chi cleansing balm

Founded by Charlotte Yau and inspired by her Chinese roots, Muihood blends modern science-led skincare with the age-old rituals of Traditional Chinese Medicine. The Good Chi cleansing balm is a brilliant gift for skincare goddesses, made from nutrient-rich botanicals, including ginseng root and goji berry, plus ancient herbal blends to provide a deeply nourishing and revitalising formula to rejuvenate skin for the New Year ahead. 

£33
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Gucci Horsebit 1953 loafers

Gucci’s iconic shoe, the Horsebit loafer, has been customised for Lunar New Year. Rendered in the fashion house’s Rosso Ancora red patent leather and finished with the signature gold-toned Horsebit chain, the shoe brings a festive touch to your footwear. Inside, spot the snake-detailed insole – a thoughtful, timeless item, gift as the perfect keepsake or treat yourself.

£775
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Tory Burch Embellished Snake cardigan 

Toast the New Year in style with Tory Burch’s limited-edition cardigan, embellished with the mystical snake across the body and sleeves. In an elegant oatmeal melange hue and made from 100 per cent soft wool with horn buttons, this v-neck cardigan makes a glamorous addition to any fashionista’s wardrobe. 

£880
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Charlotte Tilbury K.I.S.S.I.N.G lipstick 

Newly released for Lunar New Year, doll up and paint lips in Charlotte Tilbury’s K.I.S.S.I.N.G ‘Kiss of Mystery’ lipstick. A must-have beauty item in a gorgeous mauve-pink shade, plump lips with this hydrating, protective lipstick and be ready for every celebration. The case is designed with an enchanting snake print and is refillable.

£30
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Fendi Eyes Baguette Lunar New Year leather bag

If she’s looking to upgrade her bag in time for the New Year, Fendi has just the answer with its latest capsule collection. Reimagining the ‘monster eye’ design first released more than 10 years ago, this Fendi Eyes Baguette bag is most definitely a showstopper. Crafted from black calfskin and trimmed with contrasting white piping, it features yellow Fendi eyes and a red enamelled FF clasp for a dramatic, grunge-girl look.

£2,950
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Anya Hindmarch Snake A5 journal 

Jazz up journaling with Anya Hindmarch’s vibrant and fun A5 journal. Taking the popular style, crafted from Capra leather in a deep ink green, this Lunar New Year edition is adorned with a colourful snake motif across the cover. Ideal for popping into handbags, it features a pen holder and refillable notepad for year-round note-taking.

£395
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Lunar New Year Watches & Jewellery

Maison Aurélie Bidermann Tao necklace 

Meet Maison Aurélie Bidermann’s Lunar New Year Tao necklace – part of the Tao collection featuring the majestic snake, embodying wisdom, power and good fortune. Crafted from 18-karat yellow gold, the necklace is as striking as it is seductive, making it a stand-out piece to wear throughout the New Year celebrations and beyond.

£645
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Cece Jewellery Snake & Moon ring

Handcrafted from 18-karat yellow gold and engraved with a green serpent and sparkling brilliant-cut diamond moon, Cece’s playful ring will is a unique way to mark the Year of the Snake. In a signet style and complete with a frosted finish, wear this elegant style for luck and good fortune.

£3,000
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Tiffany & Co. Elsa Peretti Snake bangle

Give the gift of good luck with Elsa Peretti’s snake bangle. Crafted in 18-karat yellow gold and dusted with three sparkling diamonds, the serpentine design is fluid in its silhouette and elegant in style. Wear it for Lunar New Year to every other special occasion besides.

£7,450
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Loveness Lee Snake Chinese Zodiac signet ring

This beautifully intricate unisex signet ring has been handcrafted in London by independent jewellery brand Loveness Lee to gift to him, her or you. The textured gold-plated band features ancient Chinese snake calligraphy engraving showing off the brand’s Chinese heritage and cultural roots and celebrating the beginning of a new, positive year. 

£175
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Fabergé Guilloché Enamel Year of the Snake Surprise Locket

Part of Fabergé’s Heritage Collection, this Year of the Snake locket is a refined and original piece of jewellery, capturing the cultural richness of the collection. Crafted from 18-karat yellow gold with red guilloché enamel and round white diamonds, open up to discover an enchanting gold snake with ruby eyes. Delicate and charming, it makes the perfect piece to honour the Lunar New Year.

£12,000
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APM Monaco serpent cuff

Slip on APM Monaco’s 18-karat yellow gold-plated cuff and see in the Year of the Snake befittingly. The wrap design is shaped like a serpent and finished with cubic zirconia stones for a dazzling and daring piece to adorn the wrist, whether gifting to yourself or others to sparkle throughout the celebrations.

£245
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Hublot Spirit of Big Bang Year of the Snake

The reimagining of Hublot’s signature Big Bang to celebrate the zodiac animals of the Lunar New Year has been an annual tradition since 2016. This year’s limited edition is perfect for that someone special, featuring a striking gold-plated serpent slithering across the dial. Limited to 88 pieces, it also has shimmering snake scales engraved on the rubber strap for a textured finish. 

£30,100
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Dior Grand Soir Year of the Snake 

To celebrate Chinese New Year, Dior has added a numbered Year of the Snake timepiece to its Grand Soir collection. This detailed design is as bold as it is elegant, showcasing a rose-gold, fluid-shaped snake amidst mother-of-pearl and gold leaves and flowers, as well as beautiful butterflies. Surrounded by 52 brilliant-cut diamonds and finished with a blue satin strap, the special edition is limited to 38 pieces.

£33,000
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Lunar New Year food and drink gifts

Remy Martin Lunar New Year 2025 XO cognac 

If you’re buying for a brandy connoisseur, you can’t go wrong with Remy Martin’s XO cognac, packed in a special edition bottle and box for the Year of the Snake. Designed by celebrated Chinese artist Huang Yuxing, each is decorated with vibrant snake motifs and colourful shapes. Playful and striking to bring positivity, the fruity, spicy, full-bodied spirit is a collector’s item you don’t want to miss.

£205
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Newby Year of the Snake tea

It’s time for tea with Newby’s Lunar New Year limited edition. A wonderful blend of second-flush Assam black tea infused with almonds for a nutty note, spoil family and friends with a delicious cup to kickstart the festivities. Beautifully packaged in a keepsake tin with a snake scale design, gift to loved ones or treat yourself during the festivities.

£21.99
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Johnnie Walker Blue Label 

Johnnie Walker, the world’s biggest-selling Scotch whisky, has had a makeover to mark Lunar New Year. The smoky, fruity, velvety Scotch is packed into a limited edition bottle, featuring an eye-catching snake among orchids, designed by Asian-American visual artist James Jean. Knock back throughout the celebrations or gift to your nearest and dearest.

£224.95
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The Peninsula Boutique Chinese New Year goodie box

Take this box of goodies to your Lunar New Year celebrations, or offer around to guests if hosting. Filled with a delicious selection of flavoured cookies, apple pastries, chocolate, nougat, sweets and black-leaf tea, these treats are guaranteed to go down well and bring a whole lot of joy.

£90
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Read more: Where to celebrate Lunar New Year 2025 in London