Embrace the spirit of British festival season with Burberry
Live music in muddy fields never looked so chic
Sponsored by:
As festival season kicks off, there’s only one headliner we’ve got our eyes on. Burberry is stepping into the spotlight this summer with its new festival-inspired campaign, fronted by a star-studded It crowd and celebrating British raving spirit. Whether you’re a Glastonbury veteran or you’re making your debut campsite appearance this summer, we suggest you turn to the heritage brand for your entire festival wardrobe this season, as its latest collection features key pieces that will carry you from the rain-drenched fields to sunlit stages and beyond.
Curated by creative director Daniel Lee, the campaign features a lineup of legendary musicians and models, including Liam Gallagher, Cara Delevigne, Alexa Chung, Loyle Carner and Goldie, as well as Seungmin and the next-gen Gallagher trio Gene, Lennon and Molly Moorish. Shot against a backdrop of sound systems, stages, and, of course, muddy fields by photographer Drew Vickers and director Kim Gehrig, the campaign captures the essence of the quintessential British festival season with a 1990s edge. Think live music, cool, kooky fashion, and unpredictable weather.
Leaning into the brand’s British roots and the electric spirit of music, the edit is functional but fun, featuring packable jackets and capes, rubber boots, baggy T-shirts with belts, and the house’s new Highland bag, rendered in the signature Burberry check and bold colours, all finished with weatherproof coating. And to celebrate Burberry’s enduring legacy, Liam Gallagher wears his own Burberry parka by Christopher Bailey from SS18, which will be reissued in a limited run from July (in-store and online, worldwide).
Ready to start curating your festival wardrobe? Shop some of our Burberry favourites for both men and women now – we’ll see you there (wellies compulsory).
For men
From relaxed fit T-shirts to jersey shorts in the classic Burberry check and a reversible hooded jacket, mix and match different festival-ready styles to be the suavest, most stylish raver around. Complete the look with a handy backpack or belt bag for the ultimate finishing touch (and a nod to the 1990s). While we’d recommend saving the white trainers for the warmer weather festivals, we know you’ll be reaching for this versatile style all summer long.
For women
Whether opting for a boho chic dress and boots combination (Alexa Chung and Kate Moss will always be our style muses), a bikini and shorts look, or a timeless denim and white tee ensemble, Burberry’s festival styles cover it all. The pièce de résistance? The cute cropped jacket that’s both lightweight and reversible, with the Burberry check twill on one side and solid, dusky-blue on the other. We love a multi-tasker (especially when packing light for festivals).
And when it comes to accessorising, the more the merrier. A checked crossbody bag is a must, while a hat will keep the sun off and cool edge up. We love incorporating the silk scarf for a sophisticated touch – one that we know you’ll be sporting when you get back to the city, too.
Discover the campaign and shop the full collection at burberry.com
