17 July 2020
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Since launching in 2013, Taylor Morris eyewear has been the paparazzi shield of choice for a number of notable Londoners, including Cara Delevigne, David Gandy, Pippa Middleton and Harry Styles, to name but a few. After a series of successful pop-ups at Bluebird Chelsea, Henley and Sandbanks Beach Polo, as well as a bestselling concession at Harvey Nichols, the eyewear brand has opened a flagship boutique, which you can find on London's eclectic Golborne Road.
The brand was originally founded by three friends from West London Nicholas Dellaportas, Hugo Taylor and Charlie Morris. After years of being unable to find the perfect sunglasses at the right price they saw a gap in the market for an accessible luxury eyewear brand that would appeal to customers just like themselves. Combining the strengths of the trio, Taylor Morris was born. London's Instagram-famous jet-set offered immediate exposure for the brand, as they partied across the world from Mykonos to Miami, accessorised by the iconic Zero frame.
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Taking over the reins (Taylor and Morris have since departed the business), Dellaportas decided to open on Golborne Road because of its vibrant, communal atmosphere. Nestled between vintage thrift stores, antique shops and artisan cafés – against the backdrop of Erno Goldfinger’s brutalist Trellick Tower – the flagship is offering a bespoke appointment service to provide the ultimate Taylor Morris Experience. Customers are encouraged to browse the brand's selection of opticals and sunnies with complimentary drinks from a fully stocked bar. There's also an online outlet, which is currently offering discounts of 25 per cent on top of the usual savings.
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Inspired by pop culture icons of the 1960s, including Mick Jagger, Steve McQueen and Marilyn Monroe, Taylor Morris is a thoroughly British eyewear brand with a distinctly heritage-infused aesthetic. Subtle details, like metal accents around lenses and subtly engraved silver epoxy branding, hint at the frames' hand-crafted nature, not easily replicated by mass-manufacturing techniques. Other details include the use of Mazzucchelli 1849 Italian acetate, an industry byword for quality. Frames incorporate a five-barrel hinge, so you can chuck them on and off at every pool party this summer; weighted tips are inserted at the end to ensure balance and comfort when wearing.
Book yourself an appointment at 74 Golborne Road.
Our favourite frames:
74 Golborne Road, London, W10 5PS
Opening Hours: Open Monday - Saturday, 10am - 6pm, in addition to a complimentary bespoke appointment service