Lock & Co. has occupied a Grade II listed building at 6 St James’s street since 1765. it holds two royal warrants and is the world’s 34^th oldest family-run business and created the first bowler hat – hats off to them. This month, however, the British hatter has asked people to keep their hats on. Lock & Co. have launched a #HatsOnForTheNHS campaign, asking ladies and gents to dress up in their summer finery during lockdown.

Whether it’s hitting the garden in a top hat and tails, barbecuing in a boater or picking up groceries in Panama, anything hatted counts, and theatrics are certainly encouraged. The prized picture will win a £250 Lock & Co. gift voucher and a further £250 will be donated to the NHS Charities Together.

“Whilst May usually signals the start of the summer event season at Lock & Co., our thoughts this year go to the incredibly heroic workers and volunteers of our wonderful National Health Service,” comments Ben Dalrymple, chairman of Lock & Co. “We hope that we can show our thanks and brighten our days by dressing-up for our favourite events, be it in our sunny gardens, family homes or during exercise.”

In addition, the brand has committed to donate 10% of all its profits to NHS Charities Together from the sale of every Lock & Co. Couture by Awon Golding piece and every gentleman’s top hat purchased online from 11^th May to 30^th June. They will also be donating 200 facemasks made by the Master Hatter from Lock & Co.’s 100% cotton handkerchiefs.