Located on the historic site of Mayfair’s oldest home, the lineage of Hertford Street dates to the mid-1760s: a time when the area was booming financially, socially, and architecturally. Said to have been named after a local inn, the Hertford Arms, the much sought-after street was particularly popular with gentry, especially during parliamentary sessions and royal residencies.

Still boasting many of its original Georgian features, the Grade II-listed building at number 36 has been methodically restored, while number 37, rebuilt after World War II, has been intelligently reimagined to mirror the regal splendour of its neighbour. Honouring the legacy of prominent 18th-century architects, such as Henry Holland and Robert Adam, the intriguing property has been reconceived by award-winning architecture practice Buckley Gray Yeoman, blending contemporary design with classical influences across the two townhouses. Just moments from some of the finest shops, private members’ clubs, restaurants and galleries in the capital, residents here will also have access to the facilities at newly opened luxury boutique hotel The Shepherd Mayfair, which sits adjacent to the development.

The debut two-bedroom apartment at 36 & 37 Hertford Street Residences has been curated by award-winning interior design studio A.London, and delivered by joint investment partners Bain Capital and Orka Investments, with development manager CIT Group. The first completed home within the development, it presents a unique opportunity to own one of the last remaining freehold sites in the area.

Spanning 1,098 square feet, the expert team at A.London blends the feeling of a refined, restful sanctuary with that of the property’s rich, and no doubt regal, heritage. Stand-out features include rare dual-aspect views towards Green Park and Hyde Park, with natural light streaming in through charming original windows and whimsical Juliette balconies. The stunning apartment also benefits from impressive 3.1-metre-high ceilings, which heighten the feeling of space and grandeur, while clever sculptural lighting bolsters the sense of fluidity and calm. Other original features, such as elegant cornicing, a ceiling rose and a focal fireplace, have been accentuated with the use of lustrous velvets, honed marbles, antique brass, and soft linen, crafting an environment that is both tactile and inviting.

The design team at A.London has also drawn inspiration from the neighbourhood’s signature members’ clubs and hotels, with an air of ‘understated luxury and cosmopolitan flair’ throughout. A tonal palette ensures the space emanates a soft and serene ambience while, in the main living area, a bespoke velvet roll-arm sofa upholstered in Turnell & Gigon fabric sits beneath antique wall sconces, infusing the apartment with a smart sense of heritage and majesty. The adjoining open-plan kitchen and dining area is anchored by magnificent Italian marble and striking ceramic pendant lights, complete with tactile antique brass fittings and brown woven cable, adding a slightly French farmhouse feel.

In the principal bedroom, the team has chosen a bold linen headboard with velvet trim, again layering and combining textures in a clever, timeless way. The second bedroom echoes the same narrative but with a slight twist, thanks to a linen-upholstered bed with integrated framing, creating a more tailored look. Both bedrooms are served by luxurious and contemporary marble-clad bathrooms, with the principal bedroom benefitting from its own en suite. Intelligent interior flourishes include covetable artwork by emerging British talents, such as Christabel Forbes, paired with handcrafted pieces by European artisans and vintage finds sourced from Kempton Market. Thoughtfully selected furnishings infuse the space with personality and depth, from eclectic antique candlesticks and ceramic bowls to handcrafted pots.

The launch of the debut apartment arrives at a pivotal moment for the neighbourhood, coinciding with other landmark new developments and the transformation of Grosvenor Square gardens into a public area. Adjacent to Mayfair’s newest five-star hotel, The Shepherd Mayfair, the buyer of this home will also benefit from its exceptional services, including a dedicated concierge, around-the-clock security, and priority access at Fayre Restaurant, Teddy’s Cocktail Bar and the Lounge Café, within The Shepherd Mayfair.

Chris Richmond, head of residential at CIT, comments: “With Mayfair once being the domain of landed gentry, influential writers and prominent politicians, and Hertford Street serving as their gateway into London’s luxury quarter, 36 & 37 Hertford Street Residences is positioned at the very heart of this historic London postcode. Our vision for the development was to pay homage to the quintessential Georgian style whilst contributing to the exciting revitalisation currently taking place across Mayfair. With limited stock available in the surrounding neighbourhood, and this being one of the final opportunities to acquire a freehold residence, it is truly a one-of-a-kind opportunity to own a piece of Mayfair’s enduring legacy.”

Rachel Clark, director at A.London, adds: “This project was an opportunity not only to create a beautifully designed residence, but to convey a narrative about what life in Mayfair truly represents for the discerning buyer: understated elegance, timeless design, and a deep connection to place. Every element of the home was carefully curated to reflect the refined character of Hertford Street and the unique rhythm of life in this iconic neighbourhood.”

The debut apartment at 36 & 37 Hertford Street Residences is listed for £5 million, visit hertfordstresidences.com

Read more: The Whiteley unveils a unique home inside its historic clock tower