In a market where new build developments in the capital are increasingly rare – there’s been a 70 per cent drop in prime central London (PCL) development over the past decade, according to Knight Frank – 100 George Street W1 marks a significant milestone for buyers in pursuit of the best in luxury, location and longevity. Developed by Native Land, 70 per cent of the homes have been snapped up, with the first residents already moving in.

The development comprises 41 one- to four-bedroom residences combined with extensive private amenities managed by Rhodium. Promising to deliver a five-star lifestyle, services will span a round-the-clock concierge, 24-hour security, a residents’ lounge and cinema, library, fully equipped meeting room, gym, spa with sauna, and a luxurious treatment room – all imagined by London-based interior design studio Chapman Eugène. 

Designed by the renowned Hopkins Architects, the gorgeous building pays homage to the traditional architecture, proportions and materials of the idyllic Georgian townhouses of the area. The thoughtfully laid out one-bedroom residences have proven especially popular with buyers seeking a city pied-à-terre, according Rupert des Forges, head of PCL developments at Knight Frank, “We have seen supply of prime stock significantly tighten, with the development pipeline shrinking by 70 per cent in the past decade. With this context, and the development’s characterful design and outstanding lifestyle offering, 100 George Street W1 is a standout development for our buyers, in an area that continues to be a go-to postcode.”

Combining generous lateral layouts with high-specification finishes, including oak parquet flooring, quartzite worktops and integrated Miele appliances, most residences feature an Arabescato marble fireplace and private outdoor spaces, ideal for entertaining or tranquil city gazing. The gorgeous upper floor apartments open onto expansive roof terraces with views across Marylebone Village and neighbouring Mayfair, and beyond towards Hyde Park and Regent’s Park.

In line with Native Land’s commitment to residents’ health and wellbeing, Secret Spa has been selected as the exclusive wellness partner at 100 George Street W1, offering residents premium treatments in their home or in the dedicated treatment room. Residences have also been awarded a four-star rating from the Home Quality Mark, guaranteeing improved air quality, reduced environmental impact, and lower utility costs. Across the wider development there is more than 17,000 square feet of green planting – the equivalent to six tennis courts – including biodiverse roofs. Owners will also benefit from sharing central heating and cooling systems with the wider development, enhancing energy efficiency.

Opening onto a new pedestrianised mews, Loxton Walk, the charming passageway will host a slew of much-loved local brands such as Notto, the Italian pasta restaurant, and Melrose & Morgan, an artisan delicatessen, alongside additional boutique retail and wellness spaces. 

The neighbourhood development, by Derwent London, also comprises high-tech office spaces at 25 Baker Street, all pre-let to occupiers of global status. Benjamin Lesser, head of design and innovation at Derwent London, explains: “Loxton Walk will be the heart of this neighbourhood: a beautifully landscaped, pedestrianised mews courtyard surrounded by curated retail and leisure that brings energy and life to the area. 

“With Loxton Walk set to welcome some of London’s most exciting brands, this is fast becoming one of Marylebone’s most compelling places to live, work and visit, where design excellence and community experience go hand in hand.”

Apartments from £1,750,000, visit 100georgest.com

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