Welcome to Prada Picnic: a new Prada Beauty pop-up launching in Covent Garden for three days only this weekend. Taking over the neighbourhood’s famous piazza, the pop-up promises to be a celebration of spring, showcasing the Italian brand’s luxe beauty and fragrance collections, alongside complimentary treats and exclusive prizes.
Running from 7-9 March 2025, guests can expect chic ice creams (ideal for sharing on social media and already a popular commodity at Harrods’ Prada Caffè) alongside the chance to win prizes from the Prada Beauty collection, all presented in an immersive picnic format taking you inside the pistachio-hued world of Prada.
There will, of course, be plenty of opportunities for beauty fanatics to stock up their cabinets with Prada’s must-haves. Didn’t manage to get your hands on the brand’s Astral Pink Optimizing Lip Care when it debuted last year? This is your chance to finally try this cutting-edge lip colour, which adapts to the lip’s natural pH, changing colour to a bespoke shade perfectly suited to your skin tone.
Elsewhere, spritz on the best-selling Paradoxe eau de parfum, dab on the brand new Proactive 3D eye cream and browse Prada’s array of new season makeup hues and beauty innovations designed to keep you on top of even the most fleeting of TikTok beauty trends.
The pop-up opens at 10am each day (but we recommend arriving early, queues are inevitable) and no ticket is necessary. Happy shopping.
Editor’s Prada Beauty Picks
Prada Picnic takes place at Covent Garden Piazza from 7-9 March 2025, entry free.
