Jo Malone is bringing the British seaside to London this weekend
This sweet summertime experience is not one to miss
This month, lauded fragrance brand Jo Malone London is bringing the British seaside to the banks of the River Thames with an immersive pop-up celebrating one of the most nostalgic ice cream flavours: raspberry ripple. Inspired by the brand’s latest limited-edition scent – characterised by the sharpness of lush raspberries and redcurrants swirling through white musk – the pop-up can be found on the South Bank this week.
No train tickets are required for this quintessentially British seaside experience. From 3-6 July, stroll along a seaside boardwalk and enjoy unique sensory experiences inside a series of colourful beach huts. Soak in the aromas of the new sweet scent before snapping a selfie at the seaside postcard-style photo moment. Guests will also have the opportunity to create retro bunting, send a digital postcard and browse the limited-edition summer collection, before enjoying a scoop of raspberry ripple ice cream.
The highlight of the summer collection is, of course, the Raspberry Ripple cologne, available to buy from today (1 July 2025) in two sizes. It’s joined by a special edition of the signature Wood Sage and Sea Salt cologne, which has been reimagined in new packaging for the season.
Discover the free experience on the Queen’s Walk (opposite Jubilee Gardens) between 11am until 8pm each day. See you there.
Jo Malone London’s Raspberry Ripple Pop-Up Experience runs from 3-6 July 2025 at the Queen’s Walk, South Bank, London, SE1. Visit jomalone.co.uk.
