Makeup bag in need of a spring refresh? Ilia is on hand to solve all your concealer concerns with its new pop-up, opening on Soho’s Greek Street from 13-14 March 2026 – and everyone is invited. 

Celebrating the launch of the latest addition to its collection, the Skin Blur Serum Concealer, the Complexion Gallery invites guests to experience the new formula first-hand. Replacing the original True Skin Serum Concealer, which launched in 2019, this entirely new formulation marks the next chapter for Ilia’s popular complexion range. 

Designed for versatility, and available in 34 shades, the Skin Blur Serum Concealer can be used to spot-conceal or worn across the entire face, with the lightweight formula blending seamlessly for a second-skin finish. Throughout the event, professional makeup artists will be on hand to help guests test the new formula and receive a personalised shade match. 

Elsewhere, shop exclusive merchandise, pose for Ilia’s Polaroid photography sessions and take part in interactive games across both days. The best bit? The first 50 people in line each day will also receive a complimentary Ilia gift. Be quick and RSVP here. 

Skin Blur Serum Concealer

£30

Buy Now

Ilia’s Complexion Gallery will be open from 13-14 March 2026 from 10am-6pm at 59 Greek Street, W1D 3DZ. 

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