Coinciding with the star’s sold out Together, Together tour at Wembley, and his curation of the Southbank Centre’s annual summer Meltdown Festival, Harry Styles has opened a playful pop-up from his lifestyle brand, Pleasing, in Soho.

In residence on Carnaby Street until 5 July 2026, the PleasingLand pop-up is an immersive space designed to take visitors inside the kaleidoscopic world of the brand. Guests are invited to shop best-sellers and limited edition merchandise, including a collaboration with Loop ear plugs and a full array of ready-to-wear, accessories and beauty, while taking part in a series of interactive elements. Try your hand at the scent-matching arcade game, lose yourself in the unique audio-visual experience and don’t miss out on the bespoke photo booth.

As colourful as the star himself, the vibrant pop-up has been decked out in a maximalist array of primary colours, mirrors and carnival-style details — all, of course, ideal for a memorable photo moment. Open from 12pm to 7pm daily, PleasingLand is free to visit and tickets aren’t required (but queues are guaranteed, so get there early). See you there.

PleasingLand, until 5 July 2026, 13-14 Carnaby Street, London, W1F 9PW, visit pleasing.com

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