Laneige to host its first UK pop-up in Covent Garden this month
Calling all beauty lovers, mark your calendars now for the Korean brand’s London debut
Covent Garden has been a haven for beauty events of late – and Laneige is now following suit with its first-ever UK pop-up. Taking over the Piazza from 11-12 April, the Korean beauty brand will be celebrating its new Bouncy and Firm range with two days filled with skincare and self-care – and everyone is invited.
Following in the footsteps of both Prada and Chanel, whose immersive pop-ups also took over Covent Garden last month, Laneige is offering Londoners the ‘ultimate hydration experience’ with free samples and skin consultations using the new Bouncy and Firm products. The latest innovation from the brand, try the peptide-packed lip treatment, serum, sleeping mask, and eye mask before learning how to incorporate it into your skincare routine from the experts.
Elsewhere, expect plenty of Insta-worthy backdrops, plush outdoor seating for guests to enjoy the sunshine and Milk Boba Teas on tap. Plus, exclusive merch and deluxe samples are available for guests to take home on a first-come, first-served basis.
The pop-up opens at 2pm on Friday before a 12pm start on Saturday – but we’d recommend arriving early to be among the first in. Can’t wait to get your hands on the products? Shop the edit now.
Editor’s Laneige beauty picks
The Laneige beauty pop-up takes place in Covent Garden on 11-12 April 2025.
