Kérastase to launch immersive pop-up in Soho
Welcome to the House of Gloss – the one-stop shop to treat your tresses this month
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London has been a haven for beauty pop-ups of late – but your hair needn’t feel like it’s missing out on all the fun thanks to House of Gloss: a new immersive pop-up by Kérastase, coming to the capital this month.
Open from 10-18 May 2025 at 59 Greek Street, Kérastase has transformed the Soho address into its very own House of Gloss: an immersive space designed to revolutionise your haircare routine with the brand’s biggest launch of the year, Gloss Absolu. Inside, beauty fanatics can explore an array of Kérastase products through interactive and personalised experiences designed to unlock your hair’s full potential, from uncovering the secrets to a healthy scalp at the professional diagnosis area, to honing your haircare skills at the masterclass lounge.
Elsewhere, the House of Gloss will host a dynamic calendar of expert-led workshops. The pop-up is free to enter, but workshop spaces are limited and require booking in advance. Here, you can learn how to build your personal brand with industry leaders from Girls in Marketing and LinkedIn, or get all your burning haircare questions answered by renowned experts like Chlöe Swift. On 16 May, don’t miss the Get Glossed event, featuring free drinks, expert-administered hair refreshes using the brand’s new Glaze Drops, and makeup touch-ups by YSL.
That’s not all. Head upstairs to enjoy the Gloss Absolu discovery floor, where you can win prizes and enjoy captivating displays. Pro tip: get there early. Kérastase products, particularly the new Gloss Absolu, are only available while stocks last.
Editor’s picks: Kérastase
The Kérastase House of Gloss pop-up will run from 10-18 May 2025 at 59 Greek Street, W1D 3DZ. Visit kerastase.co.uk.
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