Joonbyrd to launch new bodycare at bakery-style pop-up in London this month
Satisfy your skincare cravings with Joonbyrd as they take over a cookie shop in Notting Hill next weekend
For one day only, dermatological bodycare brand Joonbyrd will blend skincare with sweet treats as it takes over Creme – London’s lauded cookie spot – on 25 October 2025. Named The Joy Bakehouse, the pop-up is set to bring the Joonbyrd world to life with delicious gourmand-scented, expert-blended products that are designed to be a daily indulgence.
It is the British beauty brand‘s first pop-up since its inception last year. Founded by dermatologist Dr Alexis Granite, Joonbyrd draws on her Persian heritage – joon means soul, spirit and life in Farsi – and childhood memories of her grandmother’s scented lotions. As a result, Joonbyrd’s products blend clinical efficacy with the joy of self-care.
The event will be hosted inside the bakery on Notting Hill’s Blenheim Crescent, where Creme will be giving away dozens of its famously gooey cookies and the space will be overhauled with shoppable limited edition merch as well as signature and new products.
Just in time for gifting season, The Joy Bakehouse also heralds the arrival of four new bodycare kits, including Lovebyrds, Byrds Of A Feather and Byrdsong Trio which all feature new, science-backed body washes, lotions and creams.
Plus, the first 40 guests inside the pop-up will receive an exclusive present and plenty of gifting inspiration for the season ahead. Whether you’re shopping for yourself or others, this is not an event beauty lovers will want to miss.
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Joonbyrd x Crème: The Joy Bakehouse will be open on 25 October 2025 from 10am-9pm at Creme, 8 Blenheim Crescent, W11 1NN. Visit joonbyrd.com
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