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H beauty, the standalone beauty concept from Harrods, has announced it will be going on tour this spring, rolling a circus-inspired pop-up into towns including London, Chester, Edinburgh and Glasgow.
Following a successful inaugural event in 2024, which saw a bright pink H beauty bus make its way up and down the country, H beauty on Tour will return for 2025 – this time with a similarly hued circus tent making its first stop in Covent Garden.
Taking place from 2-5 May 2025, before heading on to other locations across the UK, inside the tent guests are invited to discover a beauty wonderland brimming with treats, surprises and, of course, plenty of shopping opportunities from some of H beauty’s best-selling brands.
Start with a mini facial from Elemis before heading to the Charlotte Tilbury counter to discover the new Super Nudes collection – available exclusively at the Covent Garden pop up – and learn sculpting techniques from the brand’s expert MUAs. Try your hand at ring toss over at Gisou, take selfies at YSL’s wall of mirrors and step into the Ringmaster’s Atelier to try out Vieve’s Sunset Blush Balms for size.
Elsewhere, Sol de Janeiro will be hosting mistology masterclasses to help you hone your scent layering skills and create your own signature fragrance while Hourglass’ shade matching pros will help you find your perfect concealer and skin tint for keeping dark circles at bay.
Guests can also expect complimentary refreshments and deluxe samples with every purchase and, while tickets are free, they are limited and available only to members of H beauty’s MyBeauty programme (you can join free here). With recent beauty pop-ups in the capital from the likes of Chanel, Cult Beauty and Laneige selling out within minutes, don’t hang around if you want your front row seat at the H beauty circus.
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H Beauty on Tour takes place from 2-5 May 2025 at Covent Garden Piazza, visit harrods.com for more information and to book your ticket.
