To celebrate the latest addition to its Chance perfume line, Chance Eau Splendide, Chanel has announced the arrival of Chance Street: an immersive pop-up set to open in Shoreditch later this month.

Arriving hot on the heels of the Rouge Coco Playground, a Chanel pop-up in Covent Garden dedicated to the brand’s Rouge Coco lipstick – as well as beauty pop-ups in the capital from Prada, Laneige and Cult Beauty – Chance Street will take visitors on a playful journey inside the olfactory world of Chanel.

Running from 24 April – 5 May 2025 at The Dream Factory, the event is going to be hard to miss thanks to a bespoke Pop Art-inspired mural in Eau Splendide’s vibrant purple that will be taking over the venue’s exterior. Inside, guests will find a space decked out to match the kaleidoscopic fairground set of The Hall of Mirrors, a new film by Jean-Pierre Jeunet and featuring Belgian singer songwriter, Angèle, the face of Chance Eau Splendide. Elsewhere, visitors are invited to ‘Take A Chance’ with a series of games, while discovering the new fragrance and enjoying complimentary candy floss.

Throughout the pop-up, clients will also be able to book a session with a Chanel makeup artist, with a choice of five looks – each inspired by one of the five Chance fragrances – on offer. Take your pick from Audacious (golden hues), Fresh (corals), Delicate (pinks), Bright (peaches) or Magnetics (purples) and show off your new look at the Chance Street soiree.

Taking place on the evening of 1 May, this ticketed event will see Chance Street brought to life with a live DJ, cocktails and canapés: the perfect way to shop Chanel’s expansive fragrance collections before leaving with an exclusive goodie bag. Spring has never smelt sweeter.

The Chanel Chance Street pop-up runs from 24 April – 5 May 2025 at The Dream Factory, E1 6JT. Visit chanel.com for more information and tickets.

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