Mark your calendars for the social event of the season: Salon Privé London will return to the heart of Chelsea for 2026 with a thrilling three-day line up, showcasing automotive innovation, design and craftsmanship, alongside impeccable hospitality. 

Hosted at the historic grounds of the Royal Hospital Chelsea from Thursday 16 to Saturday 18 April 2026, the capital’s leading automotive show will transform the iconic London setting into a classic English garden party with a high-performance motoring twist. Featuring daily exhibits, displays, and much-anticipated reveals on the grass, the luxury car event promises the chance to get up close to some of the world’s finest and rarest hypercars, supercars and classics from renowned manufacturers including Maserati, BMW, Lotus and Porsche. 

Of course, while the cars are the stars of the show, there’s plenty more to look forward to at Salon Privé London. As well as its impressive collection of vehicles, the event boasts exceptional lifestyle experiences so guests can enjoy their days out in style. From fine dining and signature hospitality to boutique shopping, style, refinement and elegance are integral to the show’s identity. 

Also central to Salone Privé is its continued partnership with the Royal Hospital Chelsea and the Chelsea Pensioners. Dressed in their iconic scarlet coats, the Pensioners play an important role across the three days, from meeting guests to participating in parades, and judging the coveted Pensioners Trophy, a cherished tradition since the show’s debut in 2022.  

Andrew Bagley, Chairman and co-founder of Salon Privé, says: “From the very first Salon Privé London, the Chelsea Pensioners have been a very important part of our fabric and make the event so special. Their presence brings warmth, authenticity and a powerful connection to the history of the Royal Hospital Chelsea, and our guests genuinely love engaging with them across the lawns and during the parades.”

For 2026, Salon Privé London will also continue its charitable collaboration with British luxury menswear brand Private White V.C. A limited-edition Royal Hospital Chelsea capsule collection will be available online and during the event, with 50 per cent of the proceeds donated to support the Hospital’s mission of providing lifelong care to its residents. 

James Eden, CEO and founder of Private White V.C., commented: “The Royal Hospital Chelsea is more than a historic institution, it is a living testament to courage, service and camaraderie. Many of the Pensioners have become a cherished part of our Salon Privé London experience, bringing warmth, humour and a tangible connection to British history.”

Blending British heritage and high-end lifestyle with the world’s very best automobiles, Salon Privé London is not one to miss. Here’s what to expect from this year’s schedule.

Thursday 16 April: Opening Day

The Grand Opening of Salon Privé London kicks off the celebrations with exciting European and global vehicle unveilings, uncovering of cutting-edge supercars and hypercars, and standout automotive displays across the lawns. Highlights include Porsche Club GB’s 65th Anniversary display and the Koenigsegg showcase. Paired with the first of the event’s signature parades, as well as premium hospitality opportunities and luxury shopping, day one never looked so good. 

Friday 17 April: Ladies’ Day

Day two marries automotive excellence with the utmost style and sophistication, crowning this one of London’s most elegant garden parties. Guests are encouraged to dress to impress with a Best Hat competition hosted by Gatineau. Throughout the day, expect live entertainment and champagne from Pommery, alongside a selection of parades and feature displays, such as Lotus Drivers Club’s 50th Anniversary showcase and a rotating supercar and hypercar exhibit.

Saturday 18 April: Supercar Saturday 

The grand finale of the three-day extravaganza, Saturday makes the perfect day out for family and friends. Highlights include a show-stopping, bold and bright display of cars from SCC and a special presentation by Maserati Club UK, named ‘Maserati Through the Ages’. With luxury boutiques, retail experiences, interactive attractions and hospitality options on site, draw the festivities to a close with your nearest and dearest for a day to remember. 

Tickets from £55, visit salonprivelondon.com