Cult Beauty to host a floral-inspired pop-up in Fitzrovia this month
Step into spring with a blooming lovely event hosted by one of the world’s biggest beauty retailers
Wardrobes are not the only thing that need a spring clean – your makeup bag deserves a thorough overhaul too. Luckily for Londoners, there’s been a flurry of beauty pop-ups arriving in the city of late, serving up all you need to perfect the latest seasonal looks. Not quick enough off the mark to make it down to the Prada, Chanel and Laneige events earlier this year? Fear not. Get your hands on the very best in new season colour, fragrance and skincare with Cult Beauty’s one-day pop-up later this month.
Ushering in spring in style, the beauty retailer will celebrate its latest campaign, In Bloom, with an exclusive one-day-only event on 26 April 2025. Nodding to its ethereal muses – actress, filmmaker and poet Greta Bellamacina, and model Faith Charnock – step inside the beautiful gallery space on 14 Percy Street to discover a larger-than-life flower-powered beauty wonderland which you’ll definitely want to snap for the ‘gram.
On display will be ten of Cult Beauty’s most coveted brands, including Allies of Skin, Fenty Beauty, Kate Somerville, Jo Malone London, Laneige, Oribe, and Fable & Mane. While we strongly encourage you shop ‘til you drop, don’t miss the unique perfume quiz, where you can reveal your perfect layering scents, and enjoy an exclusive discount when you shop your suggested blend. Elsewhere, enjoy complimentary scalp massages, hair styling and more.
Sounds like your perfect day out? The event is free but you’ll need a ticket to attend (and it’s already sold out once – more tickets are coming at 5pm on 14 April) so be quick to book one of the three time slots here. Don’t say we didn’t warn you…
Editor’s picks: Cult Beauty
The Cult Beauty Spring pop-up will take place at 14 Percy Street, W1T 1DR, on 26 April 2025.
