Haute homes: The fashion brands turning their hand to homewares
Home is where the heart and high fashion is
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From selfies to shelfies, designer pieces are no longer confined to closets. For the chicest tastemakers, the biggest style statements now include chic tableware and high fashion cushions. And the world’s biggest fashion brands are more than happy to oblige. With the home design market worth an estimated $643 billion globally, it’s no surprise that interiors are now a well-trodden path for many luxury fashion brands. Where once Hermes selling blankets alongside its Birkins may have been a mere novelty, designer homeware is de rigueur for fashion fiends now. And whether your tastes lean towards minimalist pieces a la Brunello Cucinelli, heritage pieces from brands such as Hermés, or you yearn for a joyous explosion of print and colour (we’re partial to Etro’s paisley creations), these are the best designer homewares to dress your home in.
Prada
Fans of Mrs Prada’s distinctly Italian disposition will not be disappointed with the Italian brand’s designer homeware. Bringing Milanese flair to your dining table, you’ll find reworked house codes peppered throughout the collection. Think triangle logos, geometric prints and silhouettes that err on the fabulous side of ugly chic (these short-stemmed wine glasses are uniquely stylish).
Consider yourself a certified Prada girl? Invest in the Vienna espresso cups, adorned with a geometric triangle pattern to upgrade your morning coffee routine. The Vienna Arrows plate set, on the other hand, is guaranteed to steal the show at your next dinner party.
Dolce & Gabbana
Minimalists beware: you’ll find no subtle designs here. From Sicilian prints to dopamine-boosting colour combinations, Dolce & Gabbana’s signature Italian opulence is splashed across its interiors offering. Inspired by the brand’s maximalist codes, you’ll find cushions, tableware, blankets and even high-tech kitchen appliances, courtesy of the brand’s long-running collaboration with Smeg. The Blu Mediterraneo espresso machine is sure to brighten up your mornings while the hand-blown wine glasses feature a Venetian diamond Balloton pattern perfect for pepping up your sundowners.
Gucci
While creative director Sabato De Sarno is steering Gucci in a sleeker direction, for its homeware, the Italian brand continues to draw inspiration from previous creative director Alessandro Michele’s maximalist leanings. Michele’s nature-inspired Herbarium print is plastered over crockery, candles and wallpaper, bringing a romantic touch to any table. Meanwhile, furniture and cushions are emblazoned with the brand’s signature interlocking GG monograms and Horsebit motifs – instantly recognisable to any fashion lover. Case in point, the lacquered GG logo Chiavari chair.
Missoni
Missoni’s colourful zig-zag patterns have been brightening up interiors for more than 40 years now. What started with producing fabric for furniture has since expanded into a vast collection of homeware. From chevron-print cushions, throws and chairs to multi-hued dinnerware and beach towels, Missoni’s rainbow-hued prints are guaranteed to spark joy. Add a vibrant edge to your next garden party with the brand’s Agadir pouffe and a table laid with vivid dessert plates.
Etro
Known for its intricately decorated and embroidered fabrics, Etro has been creating vivid designer homeware since the 1980s. The decadent prints at the heart of the brand’s runway collections translate seamlessly to tonal throws, embroidered cushions and show-stopping candles. The Italian label’s Pegasus logo graces many of its offerings, while paisley is, predictably, used liberally. The soft pink and blue paisley cushion is great for a pop of colour while the Afrodite diffuser looks every bit as good as the jasmine-centred fragrance it emits.
Hermès
Hermès’ signatures are easy to spot: equestrian-themed motifs, chunky ‘H’ patterns and sumptuous leatherwork. The luxury maison employs its technical know-how and rich Parisian heritage to craft timeless, contemporary pieces for the home. From sturdy wooden furniture and intricately patterned blankets to beautiful accessories, including jewellery trays and equine sculptures, whatever you choose to fill your home with, it’ll reflect your discerning, sophisticated taste. Just in time for the colder months, invest in the brand’s wool and cashmere blanket which draws inspiration from Greek temples for its H-motif design. Elsewhere, a luxurious leather chair will look great by your coffee table.
Bottega Veneta
For Bottega Veneta, signature details have always taken precedence over flashy logos. For proof, consider the now-famous Bottega Green and woven intrecciato leather technique used to add fun elements to classic designs. Its homewares are an extension of this philosophy. Think intrecciato patterns on trays, ceramics, and cushions, parakeet green towels and blankets, and metallic hardware on waste paper and laundry baskets. Sophisticated homeware has never looked better.
Alighieri Casa
In Rosh Mahtani’s world, imperfections are welcome. The jewellery designer imbues her homeware with the same talismanic design language that Alighieri’s jewels are known for. Inspired by ancient totems, prehistoric rock formations and marine creatures, the British brand’s Casa collection is handcrafted from 24kt gold- and sterling silver-plated brass. Our favourites? The Totemic Devotion cutlery set, inspired by tribal hunting tools, and the roughly-hewn lobster-shaped bottle opener. These modern heirlooms might be a bit eccentric but we guarantee they’ll elicit compliments next time you host.
Brunello Cucinelli
Not one for bright colours and prints? Look, then, to Brunello Cucinelli. The brand distils its refined minimalist aesthetic into luxury lifestyle pieces made with the finest materials in an array of neutral shades: beige ceramics, tonal cashmere throws and buffalo horn kitchenware. Get started on your quiet luxury interiors with a handful of plush cashmere cushions featuring monili bead-embellished zips. Alternatively, plump for a titanium cocktail set that is sure to be the crowning glory of your home bar.
Loewe
While Loewe began life as a leather maker, it has been best known as a fashion house since the 1970s, with notable designers including Giorgio Armani and, most recently, Jonathan Anderson helming the studio at the Spanish brand. Underscored by an emphasis on craftsmanship and tactility, much like its cult-favourite Puzzle handbags and anagram tank tops, Loewe Home offers up sculptural silhouettes and textiles printed with the brand’s logo. We love the candles and diffusers housed in beautiful terracotta and ceramic containers that emit complex scents – such as tomato leaf, oregano, ivy and wasabi – that are as unique as they are inviting.
Ralph Lauren
A player in the designer homeware space since 1983, Ralph Lauren Home’s aesthetic is an extension of the brand’s preppy Americana designs. While its luxe interiors initially focused on bedding and rugs, the brand has since expanded into furniture, wallpaper and tableware. Whether you’re after bedsheets and duvet covers that boast the clean simplicity and timelessness of a well-made shirt or chic porcelain crockery that wouldn’t look out of place in the finest country clubs, Ralph Lauren has you covered.
Off-White
Virgil Abloh’s decidedly cool conceptual design language takes centrestage in Off-White’s homeware collection. You’ll find plenty of simple silhouettes with a twist: cheeky quotes inscribed on ceramics, bathrobes and towels stamped with the brand logo, plush mohair cushions and graphic art prints. Want to signal your stylish tastes right off the bat? Welcome guests by placing Off-White’s irreverent rug in your doorway.
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