11k chinese new year

Inside the 11K Chinese New Year 2025 celebration

21 Jan 2025 | | By Luxury London

Friends and VIPs came together to celebrate Lunar New Year and 10 years of 11K Consulting

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11K Consulting

On 14 January 2025, London’s leading China-specialist communications agency, 11K Consulting, came together with friends and VIPs to host a joint celebration in honour of the Lunar New Year and 11K’s tenth anniversary at Raffles London at The OWO.

A vibrant coming together of Eastern and Western traditions, guests were treated to a traditional lion dance – complete with ceremonial lettuce throwing thought to bring good luck – as well as live musical performances and delicious canapés served in the grand, historical surrounds of the Raffles London hotel.

11k consulting team
The 11K Consulting team

Held in partnership with headline sponsor The Bryanston, a new residential development near Hyde Park, with over 100 guests in attendance, including HNW individuals, senior business leaders, influencers and the media, the evening presented a perfect opportunity for networking – and for the launch of the 11K Club. This new China-focused thought leadership members’ club promises to connect influential individuals across a broad spectrum of industries with the aim of strengthening networks and fostering relationships between China and other countries.

“Ten years ago, we dreamt of helping companies bridge the 11,000 kilometres between the UK and China, and all points in between,” said Sally Maier-Yip, founder and managing director of 11K Consulting. “Today, that dream has become a reality. I am immensely grateful for the trust and support of our team, clients, and partners who have been instrumental in our success to this point. This evening, we celebrate not just our past achievements, but also our exciting future, with plans such as the launch of our 11K Club to further foster connections and insights relating to the Chinese markets.”​

luxury london team
Rachel Gilfillan, Mared Parry and Asleen Mauthoor of Luxury London

“We are honoured to host this spectacular event, made possible through the creativity and vision of 11K,” added Philippe Leboeuf, managing director of Raffles London at The OWO. “At Raffles, we pride ourselves on gracious service and creating extraordinary memories that transcend borders. By partnering with 11K Consulting, we have welcomed truly global and Chinese audiences to discover our heritage.”

Step inside the event below…

11k chinese new year lion dance
11 chinese new year 2025

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