Dior is returning to Harrods for its annual pop-up this month, launching a new boutique dedicated to its Lucky collection. Paying homage to Christian Dior’s belief in lucky charms, this line – dreamed up by former creative director Maria Grazia Chiuri – features playful springtime motifs which shoppers can use to personalise bags, shoes and accessories. 

Open from 21 July until 27 August 2025, the pop-up offers an array of customisation stations where visitors can get their hands on charms such as stars, bees, and shamrocks. Inside the Knightsbridge department store, the space has been decorated with floral playing cards in a striking tribute to the founding-couturier’s passion for divination.

Feeling lucky? Enjoy tarot card games throughout the pop-up, while a fortune teller will be in residence on certain days of the week. Extending the enchantment further, an augmented reality mirror powered by Snapchat allows guests to try on a pair of 30 Montaigne sunglasses. 

Specifically showcased at the exclusive pop-up is the reimagined Lady Dior with a new take on the cannage pattern – featuring stars, clovers and hearts – combined with a matching chain, which can also be customised with a variety of codes and letters. Elsewhere, the Dior Groove and Dior Toujours Vertical are adorned with elegant bag jewellery, while delicate flowers bloom in embroidery or prints on the Lady Dior, Lady D-Joy, and Dior Book Tote.  

Coinciding with the pop-up is Dior’s expansion in Harrods, which will see the maison cover the largest brand area in store when it opens on 24 July. Housing a fine collection of high-end gowns, evening wear and fine jewellery – as well as two new private suites – the space is set to host a permanent Dior Lady Art installation later this year. Watch this space (literally). 

The Dior Lucky pop-up store at Harrods runs from 21 July until 27 August 2025. Visit dior.com.

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