Italian design and British heritage unite at Television Centre

Dominic Jeffares

13 February 2020

Housed in White City's iconic Television Centre, Cassina's latest collaboration is a temple of timeless simplicity highlighted with modern furniture icons

13 February 2020 | Dominic Jeffares

The BBC's former HQ in White City now houses some of London's most in-demand real estate, with prices for some of its penthouses fetching upwards of seven million pounds. A Grade-II listed building, how do you improve or work with something as iconic as Graham Dawbarn's question mark (from above, it takes the punctuation mark's shape). The answer, according to Cassina, is to dust off archive blueprints and draw upon the works of design stalwarts: Le Corbusier, Franco Albini et al. Aside from the iconic baby blue facade of the Helios Courtyard now being red (apparently the Conservatives insisted it be painted blue), there is a new Michelin-starred Japanese restaurant atop the Rotunda and next door, the ever-popular Soho House offspring White City House

Grade-II listed The Helios courtyard

Uniting design classics and contemporary pieces, the apartment represents the first luxury residence in the UK to be completely designed by Cassina following the brand’s global launch of the ‘The Cassina Perspective’ at Salone del Mobile. Recognised for an aesthetic that is propelled by avant-gardism and authenticity, Cassina’s in-house design team has created a harmonious interior that combines technological innovation with handcrafted tradition.

Designed for the culturally-savvy, the aim was to create a dialogue between the past, present and future, choosing both innovative products and modern icons, authentically reissued by Cassina, to sit together. The result is a warm, timeless environment that echoes and embraces the heritage and future of Television Centre.

The LC6 table by Le Corbusier, Pierre Jeanneret, Charlotte Perriand (1928) is paired with Charlotte Perriand’s Indochine swivel armchairs with a black stained ashwood frame (1943). The Flat sideboard by Piero Lissoni with a stained black oak base and Marquina marble top sits behind the dining table. The Deadline mirrors by Ron Gilad hang above the sideboard

The iconic LC4 Villa Church chaise-longue by Le Corbusier, Pierre Jeanneret, Charlotte Perriand (1928) sits in front of the Infinito modular bookcase by Franco Albini (1956/1957)

Groundbreaking works pepper the apartment, with pieces by international architects and designers including the Veliero Bookcase by Franco Albini, LC4 Villa Church chaise-longue by Le Corbusier, Charlotte Perriand and Pierre Jeanneret and Philippe Stark’s Volage bed, featuring a padded capitonné headboard upholstered with the newly-launched Ortigia Acier velvet. Highlights from Cassina’s newest collections sees the Dress-Up! sofa by Italian designer Rodolfo Dordoni take centre stage in the living room. The cream woven fabric characterised by elegant details pays homage to the principles of dressmaking and offers an open invitation to relax and enjoy views over the West London skyline - if you can peel your eyes away from the apartment's interior. 

CAB barstools with low back in blue saddle leather by Mario Bellini (1970s)
CAB Bed by Mario Bellini (2015) with a padded headrest and frame upholstered in Bulgarian red saddle leather. On both sides of the bed are two smallstained black ashwood Cicognino tables by Franco Albini (1953)
Maison du Brésil bed by Le Corbusier and Charlotte Perriand with side tables in natural oak designed by Le Corbusier