It’s not a conscious thing that’s been present throughout my life but it has definitely always been present. My nonno was the master tailor of Huntsman on Savile Row and my grandma is an incredible seamstress so I feel like it’s always been there. I remember I used to sit on the bench in my nonno’s workshop at the top of their house in Harrow to watch him work. It’s not like it was ingrained in me, it was just present.

I do have a funny memory of sitting on the floor of my grandma’s wardrobe and looking at her ballet pumps. She’s always worn almond toe ballet pumps – she still wears them now and she looks fabulous in them. I remember thinking to myself, ‘I wonder what the significance is of the contrast toe’, and obviously now I know that they were Chanel. Style was important to them and I say style, not fashion, because of the work they did; it’s almost serendipitous that now this is my biggest passion.

My style evolution would be best described as experimental. I never felt too married to one style when I was growing up and my parents were really easygoing. My dad has a very broad musical spectrum and so, for me, that opened up a lot of different styles that I experimented with but I definitely feel like I have come home now. I would say my biggest inspiration comes from my family, most notably my grandma. My grandma still wears the same style she’s worn [her] entire life; I uncover pictures of her in her earlier years and I’m like ‘I have to recreate that outfit’.

British elegance isn’t about perfection and extravagance; I think that there’s a real focus on craftsmanship, timelessness but underpinned by the beautiful and rich heritage that we have here and, of course, the landscape as well.

I think it’s the coolest thing in the world. Everyday I feel so lucky that I get to do what I do. It’s such an interesting industry to be part of and to have so many eyes on you is a wonderful opportunity to do so many incredible things. It’s not just about sharing what I’m wearing but also about helping the charities I feel such a synergy to, like The King’s Trust and The King’s Foundation. Being able to amplify them on my channels is such an honour and something I take really seriously. It feels like we have this incredible community and it’s just such a fun job.

I have had to learn what feels truly inspiring, enlightening and enjoyable for me to do everyday and I very much thought that was solely focused on fashion in the early days. Now I am able to marry that with working in my garden, working across campaigns that take inspiration from that, and my book Evergreen as well. I don’t know if a job like that exists outside of the one I do now but, failing that, I think I would have probably ended up training with the RHS eventually.

Talking about how style has always been present, the countryside has also always been present. I’ve never lived in London or a city but living as rurally as I live now – I live partially off-grid which is an experience we had to get used to – found us and it wasn’t something I was looking for. It knew better than I did that I needed it.

Today, I got up at 6am and trained in the gym, then legged it out the door to the stables to do breakfast and sat down for this interview but tomorrow I am doing something completely different and will be heading into London. No day is the same – and there are many different outfits to be had.

I hold dear anything that my grandma or family have ever given me; I’ve got coats, jewellery, holdalls. Anything that belonged to them, I treasure more than anything.

It’s really come full circle. I love beautiful pieces and I’ve been a handbag connoisseur over the years but I found myself at a point where I was exhausted by it. It started moving so fast. You’re now seeing that full circle where we’re going back and we just want something that will last – and we don’t want 100 of them. We want maybe two; something beautifully made and something that will look better with time. That’s the direction I’m really proud to see the luxury space moving into.

I think it probably seemed quite sudden in the way it came about but I definitely know that this was a natural evolution for me. It felt like a catharsis and like I stepped out of something that wasn’t serving me personally but I totally understand it’s right for so many. I hope that if someone else is feeling the same, it makes them ask why am I doing this and who am I doing it for. I think that’s a super important question to ask yourself when you’re shopping for anything.

[Over-consumerism] is something we’re all conscious of and I’m someone who loves the natural world but I also love fashion and style so [it’s about] finding that really happy space where I can enjoy both. You’ve got one life and I want to know I’m doing my best as a human and being conscious of these things is important to me. Wherever possible, I will always shop preloved. There are certain areas where it’s important to buy something new that you know will last, you’ll get the wear out of and have longevity, but it is an ever-evolving journey of learning what feels right in terms of consumption and consciousness while enjoying fashion at the same time.

The opportunity was a dream come true. They’ve really embodied this rural vogue that I think is so prevalent in British style that I just jumped at the chance to be part of it. I could see that I could bring something different to their handbags. It’s been the most incredible journey.

I wanted [the designs] to be transitional; we’ve lived through that girl boss, hustle culture [era] and while I’m still someone who enjoys my career and loves working, I now know that there is a balance. That London life and that country life is super important – and [I want] my wardrobe to transcend both.

We did a lot of research into the most timeless silhouettes and handbags that have really lived throughout the decades. We looked for styles that were beautiful but also withstood everyday wear over the years. They were brought to life with the idea that they will be in people’s wardrobes for many, many decades and still look beautiful; the leather will be worn and rough around the edges but it will still look beautiful.

The burgundy clutch is my most worn at the moment because it’s almost like two bags in one. Throw in your keys, phone and lip balm and pop it under the arm of your waxed coat and head out the door and it looks incredible, yet you’re just wearing your favourite, most trusty pieces in your wardrobe. It looks elevated but is also great with a pair of muddy boots. That’s what I really love about that bag.

The micro top handle bag in tan leather is a beautiful bag that can be worn in so many different ways. I’m yet to put the top handle bag through its paces but summer, for me, is all about smaller bags so come autumn and winter, I think big coats and slightly bigger bags will be my workhorse. That’s a very long way of saying I can’t choose.

An old waxed coat, a nice shirt, a crew neck jumper, and a good pair of trusty jeans – if you can find the right pair of jeans, chef’s kiss – which make everything look great. I’d probably go for some nice ballet pumps or a good pair of boots. You cannot put a price on good boots. Comfortable, reliable, and everything you need for the season ahead.