Restrictions on weddings lead to more than 150,000 couples postponing their nuptials last year and, if you or anyone you know has become recently engaged, you’ll have discovered/heard that securing a wedding venue is currently as difficult as snagging an al fresco restaurant booking at anywhere approaching a sensible dinner time.
Good news, then, that iconic London department store Selfridges is stepping in to help. This week, the store announced that it has secured a wedding license and, starting this summer, will be offering couples a range of three curated wedding packages, each to be held in Selfridges’ famous Grade II-listed building. Centred around the growing (and pandemic necessitated) trend for micro-weddings, as well as increasing demand for non-traditional commitment ceremonies, the three packages will offer couples and their guests a unique way to both tie the knot and experience some of the store’s experiential attractions.
The first package, Just The Two Of Us, is designed for couples looking to celebrate with up to four guests. The experience starts with wedding outfit appointments with Selfridges stylists while the big day itself kicks off with beauty and grooming sessions at the store’s onsite Daniel Galvin salon and Acqua di Palma Barbiere. Vows are then exchanged in Selfridges' elegant new wedding suite before the party tucks into a three-course wedding breakfast hamper. A reception with a twist will see the couple and their guests retire to The Cinema at Selfridges, popcorn and champagne in tow, to watch the film of their choice.
If you're looking for a wedding that doesn’t cost the earth, Selfridges’ Earth-Lovers wedding package has been created for those who are looking for sustainability as well as style in their nuptials. Catering for up to 20 guests, the couple are invited to find their wedding outfits with the help of the store’s 'Resellfridges' luxury resale service before indulging in pre-ceremony beauty and grooming treatments. The nuptials will be held in the wedding suite, and officiated by drag icon Jonny Woo, before the party retires to the private dining room at Brasserie of Light for a three-course wedding breakfast. After dinner, the celebration really gets started with a four-hour set courtesy of Selfridges’ in-house DJ, Sink the Pink.
The final package, the All-Out Extraordinary offering, includes the same features as the Earth-Lovers package but with styling appointments led by Selfridges’ in-house team, meaning the store’s full array of fashion offerings are at your disposal. Each package can be tailored to meet each couple’s needs while Selfridges will also host a wedding takeover at its Corner Shop in August, offering pre-loved womenswear, menswear and wedding accessories for grooms, brides and guests, as well as bespoke gift lists.
“For those looking for a truly unique way to get married this summer, we’re excited to launch weddings at Selfridges,” says Rebecca Warburton, Director of Events & Customer Experiences. “Bringing together some of our amazing experiences we can’t wait to create custom packages in celebration of people’s love for each other.”