There is nothing quite like heading into a lit-up London and getting into the festive spirit via the medium of retail therapy (and a mulled wine or two). And, while there may be lots of Christmas shopping to be done for your loved ones, you shouldn’t neglect treating yourself too. With that in mind, we’ve teamed up with Regent Street and St James’s to offer one reader the chance to win £300 worth of vouchers to spend at shops and restaurants in the area in the new year.

Home to a plethora of flagship stores, restaurants, bars, hotels and entertainment spaces in the very heart of London, Regent Street and St James’s are a treasure trove for shopaholics and die-hard diners looking for a fun day out, with something for everyone. Spanning a swathe of central London’s prime shopping real estate, this prize can be split across up to five retailers on Regent Street and St James’s, so you really can make the most of your outing and spend your voucher on whatever your heart desires.

Discover the fabulous collection of shops – from fashion brands Mulberry, Tory Burch, Reiss and Barbour to the heritage-listed Tudor building of Liberty London and world-famous Fortnum & Mason. Explore entertainment spots including the Royal Academy of Arts or drop into the likes of Aesop and Molton Brown for a touch of self-care. Then there are dining spots galore to tantalise your taste buds – Hawksmoor, Jason Atherton’s Sael in St James’s Market, and Ambassadors Clubhouse on Heddon Street, to name just a few. Polish off with a cocktail at Aqua Spirit or Bar Américain for a real treat.

Regent Street and St James’s Festive Audio Experience

Regent Street and St James’s Audio Experience, narrated by Dawn O’Porter

And, while this is an undoubtedly exciting way to start the new year, we heartily recommend heading to Regent Street before Christmas to soak up the hard-to-beat atmosphere. This year Regent Street celebrates the 70th anniversary of its festive illuminations – as in 1954 it was the first central London street to introduce displays – with its traditional angel lights twinkling overhead. For the first time ever, there is also the Regent Street and St James’s Festive Audio Experience available so nobody gets left out. Created in consultation from the Royal National Institute of Blind People (RNIB) and available on all podcast platforms, tune in as writer and television presenter Dawn O’Porter narrates your journey through the magical sights, sounds and seasonal experiences on the legendary London streets.

Ready to start the new year with a treat for yourself? We’ve got one set of vouchers worth £300 to spend across Regent Street and St James’s to give away. To enter simply fill out the form below by 24 December 2024. Good luck!

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• The vouchers can be split across up to five retailers and where vouchers are offered by the brand in question. Please visit the Regent Street and St James’s websites for a list of retailers that can be found in the area.