Step inside Loveness Lee’s flagship store in Oxo Tower Wharf on the South Bank and you can see for yourself how the company’s intricate pieces of sustainable jewellery progress from start to finish. Within the chic studio, a small team of jewellers can be observed making exquisite pieces by hand. Here, you can witness the sort of attention to detail that has led to Loveness Lee becoming one of the brightest names in affordable luxury jewellery.
For anyone unfamiliar with the independent brand, Loveness Lee was established in London in 2017 with the aim of creating design-led jewellery that was built to last. Sustainable is far more than a buzzword here, with the brand using only lab-grown gemstones and freshwater pearls. Every one of its pieces is also crafted using recycled sterling silver and made in small batches to minimise waste.
So, why the push towards using exclusively recycled sterling silver? With the beauty of nature forming such an important source of inspiration for the brand, Loveness Lee wants to do everything it can to help preserve the planet. Mining for silver destroys landscapes, and transporting the precious metal around the world contributes to global warming. Using pre-loved silver helps contribute to a circular economy.
What’s more, opting for recycled silver in no way means compromising on quality. The silver Loverness Lee uses is melted down by expert casters and the resulting jewellery looks and feels exactly the same as pieces that are made from brand-new silver. The only difference? You get to walk away knowing you’ve done one more thing to help protect the planet.
Abstract shapes and the textures found in nature are key inspirations behind Loveness Lee’s collections. When it comes to making jewellery, the brand believes in trusting in the process – embracing happy accidents that result in one-of-a-kind pieces. It’s not hard to see why it’s found fans among A-listers including Daisy Ridley, Nicola Coughlan and Munroe Bergdorf.
Jewellery, in the mind of Loveness Lee, is art. A way of channelling the everyday into the exquisite. Take, for example, the company’s signature Darya earrings. Modelled from a paper-clay substrate, which creates beautiful undulating folds, Loveness Lee employs silicone moulding techniques that delicately recreate the intricate patterns of nature. These moulds are then injected with wax, with the resulting casts being refined so as to highlight the graceful forms within. The wax pieces go on to be individually cast in sterling silver, and then go through a series of hand-worked procedures; cutting, filing, drilling and soldering on the earrings posts.
Whoever you’re looking to spoil this Christmas, luxury jewellery is a great place to start. So, we’re delighted to announce that Luxury London has partnered with Loveness Lee to offer you the chance of winning £500 to spend on making someone’s festive holidays that extra bit special.
Entering is easy; simply fill out the form below by 24 December 2022. The much harder part will be choosing what to spend the voucher on. Good luck!